MONCLER ANNUAL REPORT AT 31 DECEMBER 2020BOARD OF DIRECTORS REPORT 2120

2019 20202016 2018

Stone Island joins Moncler. With this transaction, united by their beyond fashion, beyond luxury philosophy, these two Italian brands strengthen their positioning within the new luxury segment, a concept that embraces the search for experientiality, inclusivity, a sense of belonging to a community and the mixing of diverse meanings and worlds including those of art, culture, music and sport. The agreement provides that the acquisition of the shareholding will take place on the basis of an equity value defined by the parties in 1,150 million euros calculated on 100% of the capital. The deal will be completed during the first half of 2021.

Moncler launches the new creative project Moncler Genius One House, Different Voices, an hub of creative minds that, working together while retaining their individuality, they reinterpret the essence of the Moncler brand.

Moncler enters the indices Dow Jones Sustainability World & Europe, as Industry Leader in the Textile, Apparel & Luxury Goods sectors.

20152010 2013

Moncler s Grenoble men and women collections debut in New York.

Moncler lists on the Italian Stock Exchange at an initial price of 10.20 euros per share.

Moncler establishes a joint- venture in Korea controlled by Moncler with Shinsegae International.

Moncler s revenues surpass one billion euros. Moncler finalises the establishment of its production site in Romania, aiming at creating an industrial-technological research and development centre on down jackets and verticalizing part of the production.