HISTORY

MONCLER BRAND

1952 THE ORIGINS The origins of the name lie in its very roots: Moncler is in fact the

abbreviation of Monestier-de-Clermont, a mountain village near Grenoble. Here, René Ramillon and Andrè Vincent founded the Company in 1952, which would go on to produce the renowned down jacket, creating garments conceived to protect workers who wore them over their overalls and that offered high resistance and protection against the harshest climates and that were put to the test in a variety of expeditions.

1954 THE EXPEDITIONS French mountaineer Lionel Terray first noticed Moncler products

and foresaw their potential. The result was the specialist range Moncler pour Lionel Terray . In 1954, Moncler s down jackets were chosen to equip the Italian expedition to K2, which culmi- nated in the conquest of the world s second highest summit by Achille Compagnoni and Lino Lacedelli. In 1955, they equipped the expedition on the Makalù.

1968 THE OLYMPICS To mark the Grenoble Winter Olympic Games, Moncler became

the official supplier to the French downhill ski team.

1980 CITY ICONS In the 80s, under the stylistic direction of Chantal Thomass, Mon-

cler made its entrance into the city, becoming the iconic garment of a generation of youth.

2003 REMO RUFFINI ACQUIRES MONCLER The Brand was acquired by the Italian entrepreneur Remo Ruffi-

ni, current Chairman and CEO of the Moncler Group, who began a strategy of global expansion in the luxury goods segment.

2006 HAUTE COUTURE In 2006 with Moncler Gamme Rouge and in 2009 with Moncler

Gamme Bleu, the Moncler universe was further enhanced with Haute Couture collection, ended in 2017 when Moncler launched a new project. In 2010, the Moncler Grenoble collections made their debut in New York that, reinterpreting the styles of the past, create technical skiing garments and après-ski wear with a con- temporary take.

2013 THE LISTING On 16 December 2013, Moncler was listed on Italian Stock Ex-

change of Milan. Shares were offered at EUR 10.2 and rose over 40% the first day, signaling Europe s greatest success story in re- cent years.

2018 MONCLER GENIUS In 2018, Moncler launched the new project Moncler Genius One

House, Different Voices, an hub of eight minds that, while retain- ing their individuality, they reinterpret the essence of the Moncler brand.

2020 STONE ISLAND JOINS THE MONCLER GROUP In December, Moncler announced that it had signed an agreement

for the acquisition of Stone Island. This agreement was finalised on 31 March 2021, when Stone Island became part of the Moncler Group.

2021 Moncler completed the internalisation of its e-commerce (.com) and unveiled the Brand s first-ever fragrances, Moncler Pour Femme and Moncler Pour Homme.

BOARD OF DIRECTORS REPORT26 27 MONCLER GROUP

2021BOARD OF DIRECTORS REPORT