25 bOaRD OF DIREcTORS REPORT24 MONCLER GROUP 2022bOaRD OF DIREcTORS REPORT
HISTORY MONcLER bRaND
1952 THE ORIGINS The origins of the name lie in its very roots: Moncler is in fact the ab-
breviation of Monestier-de-clermont, a mountain village near Greno- ble. Here, René Ramillon and andrè Vincent founded in 1952 the company which gave life to the renowned down jacket, creating garments conceived to protect workers who wore them over their overalls, that offered high resistance and protection against the harshest climates and that were tested in a variety of expeditions.
1954 THE EXPEDITIONS French mountaineer Lionel Terray first noticed Moncler products and foresaw their potential. The result was the specialist range Moncler pour Lionel Terray . In 1954, Moncler s down jackets were chosen to equip the Italian expedition to K2, which culminated in the conquest of the world s second highest summit by achille compagnoni and Lino Lacedelli. In 1955, they equipped the expe- dition on the Makalù.
1968 THE OLYMPIcS To mark the Grenoble Winter Olympic Games, Moncler became
the official supplier to the French downhill ski team.
1980 cITY IcONS In the 80s, under the stylistic direction of chantal Thomass, Mon-
cler made its entrance into the city, becoming the iconic garment of a generation of youth.
2003 REMO RUFFINI acQUIRES MONcLER The brand was acquired by the Italian entrepreneur Remo Ruffini,
current chairman and cEO of the Moncler Group, who began a strategy of global expansion in the luxury goods segment.
2006 HaUTE cOUTURE In 2006 with Moncler Gamme Rouge and in 2009 with Moncler
Gamme Bleu, the Moncler universe was further enhanced with its Haute couture collection, ended in 2017 when Moncler launched a new project. In 2010, the Moncler Grenoble collections made their debut in New York. Reinterpreting the styles of the past, Grenoble started to create technical skiing garments and après- ski wear with a contemporary take.
HISTORY MONcLER bRaND
2013 THE LISTING On 16 December 2013, Moncler was listed on the Italian Stock Ex-
change of Milan. Shares were offered at EUR 10.2 and rose over 40% the first day, representing Europe s greatest success story in recent years.
2018 MONcLER GENIUS In 2018, Moncler launched the new project Moncler Genius One
House, Different Voices, a hub of eight minds that, while retaining their individuality, reinterpreted the essence of the Moncler brand.
2020 STONE ISLaND JOINS THE MONcLER GROUP In December, Moncler announced that it had signed an agreement for
the acquisition of Stone Island. This agreement was finalised on 31 March 2021, when Stone Island became part of the Moncler Group.
2021 THE E-cOMMERcE INTERNaLISaTION Moncler completed the internalisation of its e-commerce (.com)
and unveiled the brand s first-ever fragrances, Moncler Pour Fem me and Moncler Pour Homme.
2022 THE 70TH aNNIVERSaRY Moncler celebrates the 70th anniversary with an extraordinary event
in the most iconic place in Milan, Piazza Duomo, dedicated product launches and a 70-day programme of events and worldwide expe- riences with the aim of engaging and connecting its communities.
