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BRAND AWARENESS

The extent to which consumers are familiar with the qualities or image of a particular brand.

BRAND EQUITY

The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

CAGR

Coumpound Annual Growth Rate

CARVE OUT

Business perimeter within the former Moncler Group that refers only to the former Moncler Division (excluding the Other Brands Division since its disposal on 8 November 2013) which was part of the Group consolidated financial statements.

COMPARABLE STORES SALES GROWTH (CSSG)

Sales growth in DOS (excluding outlets) that have been open for at least 52 weeks; the calculation also excludes stores that have been extended and/or relocated.

CONCESSION

Directly managed mono-brand retail space located on the premises of a department store.

CORPORATE OFFICES

Central organizational units tasked with setting strategy and guidelines for the coordination and control of all operations on behalf of Group subsidiaries and branches.

DEPARTMENT STORE

General store of large or medium size, divided internally into specialized departments.

DOS - DIRECTLY OPERATED STORES

Directly Operated Store, including Free Standing Stores, Travel Retail Stores, Concessions and Outlets.

DOORS

Multi-brand and mono-brand wholesale stores.

E-COMMERCE

Electronic commerce.

EBITDA

Earnings Before Interest, Taxes, Depreciation and Amortization.

EMEA

Europe, Middle East and Africa

FAÇON MANUFACTURERS

Independent garment manufacturers engaged exclusively for the manufacture of garments and clothing, according to the so-called industrialized method.

FASHION WEEK

Fashion industry event lasting approximately one week, when stylists, brands and fashion houses show their new collections, allowing buyers and media to observe the latest trends.

FLAGSHIP STORE

A mono-brand retail store which by its size or location conveys the philosophy and image of the brand.

FREE STANDING STORE

A retail store that is located directly on a street, ie not in a mall or shopping centre.

FULL TIME EQUIVALENT (FTE)

Average annual number of employees equivalent to full-time workers.

HOLIDAY RESORT

Exclusive vacation establishment.

KEY MONEY

An amount of money paid by the assignee to the assignor of lease agreements in retail properties, representing the goodwill connected to the prestige of a specific location.

KNOW-HOW

Practical knowledge of how to do something, information in the form of unpatented inventions, formulae, models, designs, methods and procedures, along with accumulated skills and experience held by qualified company personnel.

MONOBRAND STORE

A shop that exclusively sells clothing, accessories and products of a specific brand.

MULTIBRAND STORE

A shop that sells different brands of clothing, accessories and products.

NET DEBT

Sum of cash and cash equivalents (-), long-term borrowings (+) and short-term borrowings (+).

NET WORKING CAPITAL

The sum of trade receivables and inventories, less trade payables.

OTHER BRANDS DIVISION

Division established in 2009 and sold on 8 November 2013, which included the Henry Cotton’s, Marina Yachting and Coast Weber Ahaus brands, as well as the license for 18CRR81 Cerruti.

OUTLET or FACTORY OUTLET

A shop that sells products and collections from previous years and seasons at discount prices.

PAYOUT RATIO

Ratio between total amount of dividends paid and the consolidated net income of the period.

RETAIL

Distribution channel for the sale of products or goods managed directly by the Group through Directly Operated Stores (DOS) and its own e-commerce website (www.moncler.com).

SHOP-IN-SHOP

Mono-brand wholesale space located on the premises of a department store.

SHOWROOM

A space used to display a company’s products, particularly to wholesale customers.

SUPPLY CHAIN

Distribution processes that begin with the supply of materials or components and end with the consumer, encompassing all phases of production, wholesale and retail.

TRAVEL RETAIL STORE

Point of sale located in places where there is a high flow of potential customers, such as airports and train stations.

VISUAL MERCHANDISING

Promotional activity throughout windows and displays in stores.

WHOLESALE

Distribution channel for the sale of products or goods to distributors (industrial, commercial and institutional entities or other professional firms) through which the Group sells its products to consumers. The channel consists of both mono-brand and multi-brand stores.

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